August 1, 2024
What Is Video Pre-Production?
Pre-production is the planning phase of a video production. This is the phase where you plan everything that will happen prior to pressing the record button on set. Pre-production will include making lists of everything needed in production. Pre-production is the logistical side of the video production process and is an integral part of the process for any quality production studio.
Example of a Broad Pre-Production List
The following list, while not comprehensive, represents a basic list of pre-production tasks:
- Actors
- Locations
- Props
- Camera Gear
- Costumes
- Hair and Makeup
- Shot list
- Storyboard
- Contractor
Who is responsible for pre-production?
Typically, pre-production and production for that matter are handled by a producer. The producer’s job is a coordinator and the person should be able to handle the logistical side of things.
Beware of trying to be a director and producer at the same time. Trying to be creative and logistical is possible, but usually the film/production will suffer on larger scale production.
The Benefits of Pre-Production
Efficient Use of Time
When you are thorough, the benefits of your pre-production allows your shoot day to go more smoothly and efficiently. It also allows you to share your vision with the cast and crew members.
High Quality Shots
By being prepared ahead of time with proper lighting, equipment and operating more efficiently overall you will be able to retain more high quality shots during shoot day.
More Effective Storytelling
Thorough pre-production creates more effective storytelling by providing a clear roadmap for the narrative. It allows for meticulous storyboarding, ensuring each shot serves a purpose in advancing the plot. Detailed character development and world-building during pre-production enhance audience connection and immersion.
The Video Pre-Production Process
Casting Your Actors
Casting the right actors is crucial for a successful video. Clearly define each role, considering not only professional actors but also friends, family, or local talent. Audition potential actors to assess their performance and on-camera presence. Pay attention to chemistry between actors if your video involves multiple characters. Ensure actors are available throughout the shooting schedule, and ultimately, trust your instincts when making final casting decisions.
Gather Client Assets
Asset management is a critical step in video production. This involves collecting all the necessary materials from the client for the project. This can include logos, product images, video footage, scripts, voice-overs, music, and any other relevant assets. Clear communication and organization are essential during this phase. Establishing a specific file format and naming convention can streamline the process. It’s crucial to back up all received assets to prevent loss or damage.
Hiring Your Production Crew
Building a skilled production crew is essential for video success. Define necessary roles based on project scope, leverage your network and online platforms to find talent, review portfolios and reels, and conduct interviews to assess suitability. Clearly outline contracts and consider the project’s budget and timeline when determining crew size. A well-chosen team significantly impacts video quality and efficiency.
Most Basic Crew List
- Director: Oversees the entire production and responsible for the creative vision of the project.
- Producer: Manages pre-production logistics, budget, and scheduling.
- Cinematographer/Camera Operator: Handles camera and lighting.
- Sound Engineer: Records audio.
- Editor: Assembles the final video.
- Production Assistant: Provides general support on set.
It’s always important to know who is who on a video production team.
Scouting Shot Locations
Scouting the right location can make or break a project. Carefully consider factors like atmosphere, accessibility, lighting, sound, and permit requirements. Explore potential shooting spots, taking detailed notes and photos for future reference.
If you are local to Minnesota, check Stop Go’s list of the 10 best photography spots in Minneapolis.
Video Script Writing
A video script is your video’s roadmap, outlining its content, dialogue, and visuals. Understanding your target audience is crucial for effective storytelling. Develop a clear story structure with a compelling beginning, middle, and end. Keep your language conversational and engaging to connect with viewers on a personal level. Visuals are key, so vividly describe what you envision on screen. To ensure a natural flow, practice reading your script aloud and make necessary adjustments. A well-crafted script is the foundation for a successful video, so invest time in creating a compelling narrative.
Basic Script Requirements
- Clear and concise language: Avoid overly complex sentences or jargon.
- Strong character development: Create relatable characters with distinct personalities and motivations.
- Compelling storyline: Develop a plot with a clear beginning, middle, and end.
- Visual storytelling: Describe the visuals to guide the director and cinematographer.
- Proper formatting: Adhere to industry standard script formatting (like Courier New font, 12pt, specific margins).
- Dialogue that sounds natural: Write conversations that feel authentic and reflect the characters.
- Pacing: Balance action, dialogue, and description for a dynamic flow.
- Scene headings: Clearly indicate the location, time of day, and interior/exterior settings.
- Character names: Use all caps for character names.
- Action lines: Describe the visual elements of the scene.
Rehearsal & Line Delivery
A rehearsal or table read is an invaluable step in the video pre-production process. It’s essentially a practice run where the cast and crew come together to read through the script aloud.
Cues, Lines, & Directing
First, hearing the script spoken out loud can highlight pacing issues, awkward dialogue, or unclear scenes. Second, actors gain a deeper understanding of their characters and begin to develop their performances. The collaborative atmosphere fosters teamwork and chemistry among the cast and crew. Additionally, these sessions help gauge the overall timing of the video and identify potential pacing problems. Finally, the director can start visualizing the scenes and providing early feedback. By creating a relaxed environment for open communication and discussion, rehearsals and table reads lay a solid foundation for a successful production.
Making An Equipment List
Creating a detailed equipment list is a cornerstone of efficient video pre-production. It serves as a roadmap, ensuring that every necessary item is accounted for, from cameras and lenses to lighting and sound equipment.
A well-prepared list helps prevent costly delays caused by missing equipment. It also aids in budgeting by providing a clear overview of expenses. Additionally, an equipment list is crucial for planning logistics, such as transportation and storage. By having a comprehensive inventory, you can ensure that your team has everything needed to capture high-quality footage and complete the project smoothly.
Basic Equipment List
Camera Equipment
- Camera: This is the heart of your video. Choose a camera that suits your project’s needs, whether it’s a DSLR, mirrorless, or professional camcorder.
- Lenses: Different lenses capture various perspectives and focal lengths. Consider investing in a versatile kit.
- Tripod: Stabilizes your camera for steady shots.
- Gimbal or stabilizer: Ideal for smooth handheld footage.
- Memory cards: Sufficient storage for your video files.
Audio Equipment
- Microphone: Captures clear sound. Consider options like shotgun mics, lavalier mics, or boom mics.
- Audio recorder: For professional-grade audio.
- Headphones: For monitoring audio quality.
Lighting Equipment
- Lights: Essential for controlling lighting conditions. Options include LED lights, softboxes, and reflectors.
- Light stands: Support your lighting equipment.
Additional Equipment
- Batteries: For your camera and other electronic devices.
- Chargers: Keep your equipment powered up.
- Camera bag: Protect your gear during transportation.
Storyboarding & Shot Lists
A storyboard visually outlines each scene, helping the director communicate their vision and identify potential challenges. The shot list details every shot required, improving efficiency and ensuring nothing is overlooked. These two elements work together to create a clear roadmap for the entire production process, from concept to completion.
Basic Storyboard Example
Here is a great example of how to do storyboarding properly.
Basic Shot List Example
A shot list is a detailed outline of every shot needed for your video. Here’s a simplified example shot list for a short product demonstration:
Scene 1: Product Introduction
Wide shot of the product on a table.
Medium shot of the product, showcasing its features.
Close-up of the product’s logo.
Scene 2: Product in Use
Over-the-shoulder shot of someone using the product.
Close-up of hands interacting with the product.
Medium shot of the person smiling while using the product.
Scene 3: Product Benefits
Close-up of product details.
Medium shot of the product next to a related item (e.g., before and after).
Remember, this is a basic example. A real-world shot list would include more specific details like camera angles, lens choices, and audio requirements.
Filming Schedule & Timing
A shooting schedule is your video production’s roadmap. It outlines what scenes to film on which days, considering factors like scene complexity, locations, cast availability, and equipment needs.
To create a realistic schedule, break down your script into manageable chunks, estimate shooting times, and plan for setup, rehearsals, and breaks. Remember, flexibility is key! Unexpected things happen, so build in extra time. Using tools like a stripboard or digital scheduling software can help you visualize and manage your schedule effectively.
A well-planned shooting schedule keeps your production on track and ensures you capture all your shots efficiently.
Call Sheets
A call sheet is a daily production roadmap. It outlines who needs to be where and when for the day’s filming. Imagine it as a detailed itinerary for your entire crew and cast.
Key Information on a Call Sheet:
- Production Details: Project name, date, contact information for key personnel.
- Shooting Schedule: Scenes to be filmed, locations, and estimated shooting times.
- Cast and Crew: Names, call times, and specific needs (e.g., hair, makeup, wardrobe).
- Location Information: Address, parking, contact details, and emergency information.
Essentially, a call sheet keeps everyone informed and organized on set. It’s a vital tool for smooth production.
Stop Go Studio Makes Video Simple
From assembling your team to crafting a detailed shooting schedule, this overview covers the essential steps of pre-production. A solid foundation in this phase is crucial for a smooth production and post-production process.
By following these pre-production best practices, you’ll set your video project up for success and bring your story to life with maximum impact.
Need Help Getting Started?
Need more hands on deck? A video production partner can be your secret weapon.
At Stop Go Studio, we handle every aspect of your video project, from concept to completion. With a proven track record of creating hundreds of amazing videos for clients just like you, we’re ready to bring your vision to life.
Let’s chat about your next project! Contact our production team today.