How To Create A Product Video (2024)

June 20, 2024
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What Is A Product Video

Making a video for a product advertisement takes place when you highlight specific benefits and features of your products. These videos can include instructions on how to use the product as well.

What Is Included In A Product Video

Here are a few of the important parts of product videos:

  • Highlight the specific features about the product.
  • Explain to your target market why they need it and how it benefits them.
  • Teach your audience how to use the product.
  • Clearly explain the drawbacks of not utilizing the product

Shift your focus to the benefits your product offers. How does it improve their lives?  Address their pain points directly by showing how your product is the solution they’ve been searching for.

By convincing your audience that  your product solves a specific problem, you’ll be well on your way to informing them on the value of your product or service. This means crafting compelling product advertisements that position your offering as the key to overcoming their challenges.

When To Use A Product Video

You can utilize a product video when

  • You want to increase sales
  • You’re releasing a new product
  • You have a new sale or offer
  • It’s not very straightforward how your product should be used

What Types Of Shots Should Be Used In A Product Video

Let’s say your product is an alcoholic beverage. Here are a list of shots you could use to feature your product.

  • Establishing Shots
  • Medium Shots
  • Macro Shots

Establishing Shot:

Purpose of an Establishing Shot:

To set the scene and establish the location or environment where the action takes place. It provides context for the following shots.

When to Use an Establishing Shot:

Establishing shots are often used at the beginning of a scene or sequence to orient the viewer. They can be wide landscape shots, cityscapes, or interior shots of a room.

Medium Shot:

Purpose of a Medium Shot:

To show the subject in more detail than an establishing shot, while still providing some context about their surroundings. It allows the viewer to see the subject’s body language and interact with their environment.

When to Use a Medium Shot:

Medium shots are versatile and can be used in various situations. They’re common in dialogue scenes, where you want to see both the characters’ expressions and their gestures. They also work well for following a character’s movement/subject’s through a space.

Macro Shot:

Purpose of a Macro Shot:

To capture extreme close-up details of a small subject, making it appear much larger than life-size.

When to Use a Macro Shot:

Macro shots are ideal for revealing intricate textures, patterns, or hidden aspects of objects like insects, flowers, jewelry, or even food. They can add a sense of wonder and draw attention to the beauty of the ordinary.


Ultimately your product video should list specific benefits and features of your product and inform your customers step by step on how to use the product. Your product video should highlight a problem and give a solution on how to solve it.